Guide to Good Practices for the marketing of organic products
This guide aims to promote the development, use and marketing of organic agriculture, and to improve collaboration and resource management for the industry.
The Ministry of Agriculture, Fisheries and Food has today launched in Barcelona in 2008 under Food, a Guide to Good Practice for the Marketing of Organic Products "which aims to promote development, consumption and marketing of organic agriculture, and to improve collaboration and resource management for the sector".
The guide, presented by the Deputy Director General of Industry, Innovation and Agricultural Marketing, Jose Miguel Herrero part of all initiatives under the Plan for the Promotion of Organic Agriculture 2007/2010, approved by the MAPA.
This instrument is intended to support retail in their efforts to boost consumption and promotion of organic products in their sales and to facilitate trade relations between retailers and producers of organic food.
Another objective is to foster an increasing market orientation and consumers by producers / manufacturers of organic food, and provide useful information and training, comprehensive and coherent on marketing and distribution.
Guide information was gathered through a review of the many databases available documentary, conducting a day of reflection on marketing of ecological with the presence of MAP, Partnerships and Distribution Company Distribution Company, another day with the Association of Ecological Organizations Producers and Talk Show / visits to major retail companies.
The guide offers a series of conclusions and recommendations as to achieve more competitive production, targeting the products to the market or downsizing and integration of supply. Amongst these main routes are the masters of the mix of optimization of distribution channels, strengthening and streamlining of business within the organized distribution, adaptation and modernization of the commercial image of organic products.
In addition, the guide includes the empowerment of knowledge and information about the market / consumer empowerment of information and communication to consumers, the introduction of effective systems of planting and management and strengthening the backbone sector.